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Marketing analysis is a systematic strategy of examining data that requires conducting exploration to support marketing routines plus the statistical interpretation of information into information and facts. This info is then used by managers to program marketing pursuits, gauge the nature of a agency's marketing surroundings and also to attain inf
Industry segmentation is made of getting the whole heterogeneous marketplace for a product and dividing it into many sub-markets or segments, Each individual of which tends to be homogeneous in all major facets.[twelve] The procedure is done for two principal functions: better allocation of a organization's finite sources and to raised serve the gr